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Sage Publication : Journal Of Management
The authors explore to what extent there is persistence in, and interrelation between, alliance strategies with different partner types (customers, suppliers, competitors). In a panel data set of innovation-active firms in the Netherlands from 1996 to 2004, the authors find persistence in alliance strategies with all three types of partners, but customer alliance strategies are more persist…
Sage Publication : Marketing Theory
This article clarifies the commonplace assumption that brands make promises by developing definitions of brand promise delivery. Distinguishing between clear and fuzzy brand promises, we develop definitions of what it is for a brand to deliver on fuzzy functional, symbolic, and experiential promises. We argue (a) that brands deliver fuzzy functional promises through encouraging and facilita…
Sage Publication : Lighting Research and Technology
The influence of lighting of different spectral power distribution on letter contrast sensitivity has been studied. The different spectral power distributions were obtained by filtering or dimming tungsten halogen lamps. Measurements were made on 20 young and healthy individuals (25 eyes) whose monocular contrast sensitivities were measured with a natural pupil. Sixteen combinations of test…
Andi Offset : Journal of Intelligent Material Systems and Structures
Contact-aided compliant cellular mechanisms are cellular structures designed with contact mechanisms integrated into each cell to provide stress relief. This article addresses compliant cellular structures having curved walls and internal contact mechanisms. The use of curved walls in cellular structures tends to improve their performance in terms of global strain capability and is beneficia…
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