Gaya APA

Mccarthy, J, E., Perreault, J, W, D. (1991). Essentials Of Marketing (edisi 5). amerika: Richard D. Irwin.

Gaya MLA

Mccarthy, Jerome, E., Perreault, JR,, William, D. "Essentials Of Marketing". edisi 5 amerika: Richard D. Irwin, 1991. Text.