Penelitian Dosen

Analisis Faktor-faktor Yang mempengaruhi Orientasi Pasar Karyawan PT Nyonya Meneer Semarang

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The subject of market orientation has been of interest to both researchers and practitiners for several years. The works of Jaworski and Kohli (1993), Pulendarn (2000) and Kuada and Buatsi (2005) inspired a substantial literature that empirically examined the antecedents of market orientation.
The main objective of this study is to construct a theoretical model to explain the effects of influences of top managers stress on the importance of market orientation, risk taker attitudes of top management, interdeparmental alignment, interdepartmental relationships, formalization, decentralization and reward system towards market orientation of employees.
The sampling technique used the purposive sampling method. The data was collected from a survey of 100 satff of PT jamu Nyonya Meneer Semarang. The data analysis was performed with regression equation model and supported by SPSS 19.
Statistical test result showed that thr pressure of managers on the importance of market orientation, risk taker attitude of top management, interdeparmental aligment and relataionship, formalization, decentralization, formalization and reward system have a positive and significant effect on the market orientation of employees.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

140017 LPPM UNAKI PD

Penerbit

Semarang : Universitas AKI., 2014

Deskripsi Fisik

24hlm; 29cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

150017

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

market orientation, top managers strees on the imp

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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