Jurnal Internasional Ekonomi
Sage Publication : Journal Of Management
The authors explore to what extent there is persistence in, and interrelation between, alliance
strategies with different partner types (customers, suppliers, competitors). In a panel data set of
innovation-active firms in the Netherlands from 1996 to 2004, the authors find persistence in
alliance strategies with all three types of partners, but customer alliance strategies are more
persistent than supplier alliance strategies and competitor alliance strategies. A positive interrelation
between customer and supplier alliance strategies and a high persistence of joint supplier
and customer alliance strategies are consistent with the advantages of value chain integration
in innovation efforts. Prior engagement in horizontal (competitor) alliances increases the propensity
to engage in vertical alliance strategies, but this effect occurs only with a longer lag.
Overall, the authors’ findings suggest that alliance strategies with different partner types are
both heterogeneous in persistence and (temporally) interrelated. This suggests that intertemporal
relationships between different types of alliances may be as important as their simultaneous
relationship in alliance portfolios.
Tidak tersedia versi lain